Moderator: Malcolm Bain, Partner id law partners, Spain
Speaker 1: François Drapeau-Paquin, Senior IP Counsel, Philips Intellectual Property and Standards, the Netherlands
Speaker 2: Britta Wyatt, Senior Consultant, Oxford University Innovation, United Kingdom
All TTOs need to keep stakeholders up-to-date with their progress. Metrics are important and illustrative of tangible contributions, but they often fail to impact on the external world. We are currently living in an era where social media and storytelling are key communication assets. The reward for investment in communications can be significant but you first need to have the skills. For example, the 4IP Council has approached this challenge by raising awareness of the role of IPR innovation and social and economic welfare.